Client
A leading technical software vendor.
Challenge
Managers find it hard to answer questions about sales trends from complex sales data in diversified company.
Solution
- Define segments by products, locations, industries, revenue categories.
- Adjust sales for exchange rates, seasonality, geographic pricing, discounts, price changes, etc.
- Use normalized product units to interpret mix of individual and concurrent licenses.
- Use appropriate analyses for different situations: color maps for company-wide trends, detailed pivot tables for smaller
segment trends, market basket analysis for add-on purchases.
Client Impact
Revolutionized decision making at business unit level by augmenting intuition with knowledge backed by quantitative data.